스타벅스 마케팅 SWOT,STP.4Pinstance(사례)analysis(분석) (영문보고서)
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스타벅스,마케팅,SWOT,STP,P사례,영문레포트,경영경제,레포트
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스타벅스 마케팅 SWOT,STP.4Pinstance(사례)analysis(분석) (영문보고서)
Download : 스타벅스 마케팅 SWOT,STP.4P사례분석 (영문레포트).pptx( 47 )
스타벅스 마케팅 SWOT,STP.4P사례분석 (영문레포트) , 스타벅스 마케팅 SWOT,STP.4P사례분석 (영문레포트)경영경제레포트 , 스타벅스 마케팅 SWOT STP P사례 영문레포트
레포트/경영경제
_SLIDE_1_
_SLIDE_2_
Contents
History
4P analysis
Market share
STP strategy
SWOT
Evaluation of new projects
_SLIDE_3_
History of STARBUCKS
Seattle, Washington
March 30, 1971
Howard Schultz 1982
Foundation of II Giornale
II Giornale rebrands as Starbucks
Vancouver, British Columbia and Chicago, Illinois 1987
165 outlets 1992
Currently present in more than 55 countries
_SLIDE_4_
4P Analysis
Product
Make-to-order coffee, Selling Logo image
Place
Lo...
_SLIDE_1_
_SLIDE_2_
Contents
History
4P analysis
Market share
STP strategy
SWOT
Evaluation of new projects
_SLIDE_3_
History of STARBUCKS
Seattle, Washington
March 30, 1971
Howard Schultz 1982
Foundation of II Giornale
II Giornale rebrands as Starbucks
Vancouver, British Columbia and Chicago, Illinois 1987
165 outlets 1992
Currently present in more than 55 countries
_SLIDE_4_
4P Analysis
Product
Make-to-order coffee, Selling Logo image
Place
Located in only crowded place
Price
Premium price strategy
Promotion
Making image of social contribution (No mass media ads)
People
Emotional marketing (ex, satisfying customer, multiplayer employee, using recycling materials)
LUXURIOUS MARKETING
_SLIDE_5_
4P- place
_SLIDE_6_
Market occupation
_SLIDE_7_
Segmentation
-Select married couples in primary market
-Now divided their customers by age, purchasing power, their taste, etc.
Targeting
- Brand Experience
-Brand Quality
…(투비컨티뉴드 )
스타벅스 마케팅 SWOT,STP.4Pinstance(사례)analysis(분석) (영문보고서)
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