패션marketing ,marketing ,브랜드,브랜드marketing ,기업,서비스marketing ,글로벌,경영,…
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Download : 패션마케팅,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례.ppt
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패션marketing ,marketing ,브랜드,브랜드marketing ,기업,서비스marketing ,글로벌,경영,시장,example(사례)
순서
레포트/경영경제
Download : 패션마케팅,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례.ppt( 75 )
So fast
Contents
Introduction
4P
Advertisement Magazine
Sex and the City
The Devil Wears Prada
Celebrity Marketing
SWOT
Evaluation
1. Introduction
1996. launched by Tamara Mellon and Jimmy Choo.
2001, 8. a new partnership with Equinox Luxury Holdings Ltd.
2001-2003. opened twenty six new stores.
2003. introduced both handbag and small leather goods collections.
2004, 8. opened a store in Korea.
2007. over 60 branded stores in many of the world`s top locations ...
So fast
Contents
Introduction
4P
Advertisement Magazine
Sex and the City
The Devil Wears Prada
Celebrity Marketing
SWOT
Evaluation
1. Introduction
1996. launched by Tamara Mellon and Jimmy Choo.
2001, 8. a new partnership with Equinox Luxury Holdings Ltd.
2001-2003. opened twenty six new stores.
2003. introduced both handbag and small leather goods collections.
2004, 8. opened a store in Korea.
2007. over 60 branded stores in many of the world`s top locations
1. Introduction
Jimmy Choo (周仰傑)
Born in Malaysia in 1961.
Made his first shoe when he was 11.
Graduated from Cordwainers` Technical College in London
In 1986, they began manufacturing custom-made shoes
Professional shoemaker for the House of Windsor
In 1996, launching ‘Jimmy Choo’ ready-made shoes.
Jimmy Shoe as nickname.
“It does not matter what you are wearing - if you have a good shoes and good bag, you will look all right.”
- Jimmy Choo
Tamara Mellon
The CEO of Ji…(투비컨티뉴드 )
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패션marketing ,marketing ,브랜드,브랜드marketing ,기업,서비스marketing ,글로벌,경영,시장,example(사례)
다.